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Oracle's baby touts online CRM

NetLedger is expected to reveal its first low-end CRM system. NetLedger is the recently established, Larry Ellison backed, company - the firm that touts Oracle's Small Business Suite, and their CRM product is expected to fill a CRM gap for smaller businesses.

NetLedger is expected to reveal its first low-end CRM system. NetLedger is the recently established, Larry Ellison backed, company - the firm that touts Oracle's Small Business Suite. The product is interesting too. It's kind of standard fare, with a twist. It's another ASP that looks good.

It comes with everything you would expect from a mid-market, mid-function, CRM system; account management and archiving, campaign management, contact management, partnership management, a fully searchable knowledge base, as you would expect, and a single sign-on option which is admirable. Better still, it's all online. You plug, play and pay per seat.

NetLedger CRM goes some way to filling a debatable hole in the market - albeit a temporary one. The mid-market, online (ASP) CRM marketplace is strangely vacant in terms of heavyweight entrants at this point in time. Certainly there are offerings available, but these are typically specialist systems from mid-market players that lack some degree of sophistication.

The addition of the NetLedger package is something else altogether. It's a mid-market offering from a lightweight player backed and validated by a heavyweight firm and its products and as such it takes the user into a new realm from that common to this sector.

We should clear this up actually. NetLedger is a very unique firm.

It was formed by a bunch of guys that fell out of Oracle. It was originally financed, and is now chaired by, Larry Ellison, the CEO of Oracle. It is also the sole distributor of Oracle's Small Business Suite. And that was pretty much the sum of its products too until yesterday when it rolled out NetLedger CRM. It's a little odd but as a firm it seems to be working quite well. It claims to have 5,300 customers signed up to its Oracle solutions.

Anyway, now that that's clear, back to the product. With its heart set in the new found lands of XML, NetLedger CRM is highly customisable, it should integrate fairly well, claims to be able to tackle server to server integration, and it's got good security features, according to NetLedger.

The CRM package is as much of an add-on to the Oracle Small Business Suite as anything else, so existing customers better prepare for the up-sell. It sounds nice though. A good range of solutions, the partnership management is something that we haven't seen much of from an ASP CRM system, nor is the server to server integration for that matter, so that's encouraging. It's only $600 per annum per user which is about right too. All in all it sounds like a well thought through package - we'll have to wait and see how the sales go.

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