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Oracle releases new version of CRM On Demand

Oracle says the new version of CRM On Demand offers enhanced customization capabilities and better support for sales organizations.

Oracle has unveiled release 10 of Oracle CRM On Demand.

The Redwood Shores, Calif.-based software giant says the newly updated offering, which is based on Siebel's hosted CRM application, now includes enhanced customization capabilities, deeper support for sales and service processes and expanded vertical industry functionality. Oracle recently acquired Siebel in a $5.8 billion deal.

Oracle says that customers using the service can implement CRM rapidly and for as little as $70 per user.

The enhanced customization tools in the new release include custom objects, which customize and expand the service to include complementary data by tracking and linking it to CRM objects; custom tabs, which embed information from other Web applications into a single tab; single sign-on, which lets users access the applications without using their logon credentials; and advanced list management, which lets users create new lists or edit old ones with the aid of a guide that helps them define the data correctly.

On the sales side Oracle has introduced multiple sales processes, which define and customize different sales processes across divisions or roles, and assessment scripts, which the company says help to ensure consistent data quality across an organization.

"The good news is that Oracle is sticking with the [Siebel] roadmap even considering the acquisition," said Sheryl Kingstone, director of customer-centric strategies with the Boston-based Yankee Group. "This is just a proof point that they're delivering after the acquisition."

Kingstone said that there is nothing too spectacular in the new release in terms of new and flashy functionality, but she added that new and flashy isn't a characteristic often found in hosted CRM.

"What's earth-shattering is that [Oracle is] doing things relatively quickly to meet customer needs," Kingstone said. "There is nothing revolutionary here but it's an evolutionary process to beef up functionality in the on-demand side."

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