Counting rows in a LEFT OUTER JOIN

Congratulations for using count(Orders.NA_ID) instead of count(*). As explained in Getting a count of zero for unmatched rows (19 May 2005), you must count the non-null values in the right table's join column.

Unfortunately, you've discovered another peccadillo with LEFT OUTER JOINs. As explained in LEFT OUTER JOIN with ON condition or WHERE condition? (16 September 2005), if you write a condition for any column in the right table, you need to put that condition into the ON clause, not the WHERE clause. Otherwise, your join will behave exactly like an INNER join. As you discovered, "it won't show retailers which have no orders with a 0 count." Change your query to this:

select retailers.NA_ID
     , count(Orders.NA_ID) as countOfOrders
  from retailers
left outer 
  join Orders
    on retailers.NA_ID = Orders.NA_ID
   and (
       Orders.JointOR_ID <> '' 
    or Orders.OT_ID = 2
       )
group 
    by retailers.NA_ID

Then you'll get the 0 counts as well.