Oracle and Acxiom strike master data management software deal

Mark Brunelli, News Director
Oracle is partnering with consumer and information management applications maker Acxiom Corp. to offer pre-packaged

offering will combine Acxiom's consumer information with

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The goal of MDM is to reduce errors by reducing data duplication throughout an organization, in essence giving users what has been called "a single source of the truth." Through Acxiom, Oracle hopes to add to that value proposition by offering users "content-rich" capabilities that allow them to draw on master data in order to gain a better understanding of their customers.

In addition to increasing users' sales and marketing effectiveness, Oracle says the new joint offering will lower the typical cost of deploying MDM through faster implementation.

According to Oracle, the planned release will include Knowledge-Based Master Data Management, which will provide Acxiom consumer data alongside Oracle's CDI-MDM application; and Prospect Mastering, which will combine the Acxiom InfoBase prospect list with Oracle-Siebel marketing software to assist users with targeted marketing campaigns.

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