If you had to do it all over again, would you still have combined the CRM division into the E-Business Suite, as...
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you did when you started at Oracle? I would have never had them separate in the first place; we had separate divisions for a good reason. It allowed the CRM division to grow very fast, but I think that we and everybody else learned at the same time that CRM wasn't really a set of applications, it was really more of a business practice issue. It was more of a culture that you had to sort of bring into your company.
CRM is not a sales problem, it's not a marketing problem, it's an enterprise problem. How you treat your customers is something every party in the organization needs to be aware of, conscious of and have a strategy around. The idea of having different systems responsible for how you're selling to customers, servicing customers and managing finance for customers is crazy. None of those systems will understand the overall strategy for driving your business and driving a more intimate deeper financial relationship with customers.
Companies are realizing that maybe it's more important to stick to your ERP vendor rather than having a separate vendor running CRM. Oracle has a very big ERP customer base. We have thousands of order management customers and 10,000-plus financials customers. There is a natural discussion we can have with our customers in terms of the things we've done with our CRM products. Suite vendors are on the rise tremendously versus best-of-breed vendors in CRM because people realize none of these things operate in isolation; they all have to operate in a very integrated way.
We learned that this model was really catching on and was successful, so we branded and packaged it. It is the central model of the customer with the appropriate attributions around the things you care most about your customer. Instead of data cleansing tools, we give you a set of data librarian routines to keep the data clean, regardless of what the source of it is. We think it's a really exciting technology and it's getting a lot of attention. It proves a point that everybody wants a more comprehensive view of the business starting with their customer.