Oracle OpenWorld 2015, held in San Francisco in late October, marked the second consecutive year that Oracle has used its biggest conference as an opportunity to demonstrate its commitment to the cloud. At OpenWorld 2014, Oracle set out to prove that it could be a viable cloud company. This year, Oracle exuded confidence in its cloud services offerings and took the fight to its competitors.
In his opening keynote speech, Larry Ellison, Oracle's CTO and executive chairman, called out the company's rivals and outlined why he thinks the Oracle cloud services portfolio will win out over all competition. Thomas Kurian, head of product development at Oracle, directly challenged Amazon Web Services' (AWS) Amazon Elastic Compute Cloud, the market-leading infrastructure as a service (IaaS) offering, with the introduction of a multi-tenant option as part of the Oracle Compute Cloud Service. In other keynotes and sessions as well, Oracle used OpenWorld 2015 to try to show users that not only is it cloud-ready, it's also ready to take on established cloud vendors like AWS and Salesforce.
Of course, Oracle has always been more than capable of tooting its own horn. What made the cloud-heavy approach to Oracle OpenWorld 2015 different from previous events was more than just the aggressive keynotes. Various users led sessions on their own cloud journeys, while others packed sessions on using Oracle's cloud technology and the effect of the Oracle cloud on their businesses. OpenWorld 2015 didn't show a user base completely won over by the Oracle cloud strategy, but many users at the conference were taking a serious interest in Oracle as a cloud computing vendor. Read the stories and watch the videos compiled here to get more insight on what happened at OpenWorld -- and where Oracle is looking to go in the cloud.
1Oracle cloud news and trends-
The view from the Oracle cloud
Oracle ratcheted up its focus on the cloud at Oracle OpenWorld 2015. For example, the company made a point of challenging cloud platform market leader AWS with its latest IaaS offering. Oracle also put its cloud services on display at the conference, showcasing cloud-based technology for marketing, enterprise resource planning and management, the Internet of Things, machine learning and more.
Oracle exec Kurian announced an expanded IaaS portfolio at his keynote speech, including a lower cost service that provides shared computing zones for multiple customers. Continue Reading
In a keynote speech, Oracle CTO Ellison took potshots at IBM and SAP over the cloud -- saying, "They are nowhere." He also detailed the design principles behind Oracle's cloud services. Continue Reading
Regal Beloit, Optimal Design and mFrontiers teamed up to connect a pool pump motor to the Internet of Things, using the Oracle Cloud and Oracle's business intelligence and Big Data Discovery tools. Continue Reading
Brent Leary, principal of consultancy CRM Essentials, discusses the cloud's disruptive potential and takes on Oracle's stance on the cloud in a podcast looking at OpenWorld 2015 developments. Continue Reading
Oracle Marketing Cloud updates announced just before OpenWorld are focused on helping marketers to segment and target customers more effectively and giving them tools to better manage campaigns. Continue Reading
Oracle Manufacturing Cloud and Oracle Planning Central Cloud are the latest additions to Oracle's cloud ERP offerings. However, analysts said Oracle has to contend with SAP's market dominance. Continue Reading
2More from Oracle's conference-
Other OpenWorld 2015 topics
Oracle users came to OpenWorld 2015 for information on more than just Oracle's cloud business. At the conference, Oracle also made announcements about things such as IT security, data visualization and marketing automation tools. You can read about those topics, and others, in the stories compiled here.
Maria Anderson, president of the Independent Oracle Users Group, sees the role of IT expanding into business. To deal with that and other ongoing changes in the IT world, IT pros must be resilient, she said. Continue Reading
Oracle Co-CEO Mark Hurd announced the Oracle Data Visualization Cloud Service, which he called "more modern" than Tableau Software's popular data visualization tools. Continue Reading
Ellison argued in his second OpenWorld keynote address that companies aren't winning "the cyber battles" and must push the issue of security down to the microprocessor. Continue Reading
Oracle OpenWorld 2015 showcased improvements to multiple Oracle marketing offerings, aimed at better tailoring messages to customers and prospects and catering to small and midsize businesses. Continue Reading
Bill Swales, vice president of channel sales at Oracle, provided insight into the near future in an interview prior to OpenWorld. He said to keep an eye on Oracle's engineered systems and cloud services. Continue Reading
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3OpenWorld 2015 videos-
Oracle OpenWorld 2015 was the biggest Oracle conference of the year, with about 60,000 attendees. Watch these video interviews recorded at the conference to gain more insight on what happened there and the future of Oracle and the Oracle cloud.
Melissa English, president of the Oracle Applications Users Group, saw OpenWorld 2015 as an opportunity for Oracle users to learn more about the vendor's cloud plans.
Ready-mix concrete maker Irving Materials managed to go from E-Business Suite applications to Oracle's ERP Cloud in 12 weeks, despite the lack of a direct upgrade path.
Four companies collaborated on an Internet of Things application that gets the motor and sensors on a swimming pool pump to talk to the Oracle analytics cloud.
Analyst Holger Mueller discusses Oracle's attempt to become "the IBM of the 21st century" by building an integrated cloud stack and what that could mean for users.
TechTarget executive editor David Essex and Brian McKenna, business applications editor for U.K. site ComputerWeekly, compare their impressions of Oracle's cloud strategy.